Marketing

Getting Vocal about the Vocal Manoeuvres Academy

The Vocal Manoeuvres Academy (VMA), are the 'go-to' academy for singers of all levels who want a peak level of vocal and choral ensemble training, coaching and conditioning.  The academy offers private tuition, a range of professional choral ensembles, workshops, and professional performance and development opportunities for students of all ages. Today we're looking at how we work with them to promote their achievements and maintain constant engagement with their target audience...

21 November 2017

Taking RedFest To The Next Level

In an earlier article I took a trip down memory lane recounting Propeller's almost 10 year partnership with RedFest. Today I'm going to look more specifically at how Propeller took Redfest's marketing and communications to the next level in 2017!

31 October 2017

Who Do You Trust To Create Your Online Presence?

As the web design & development space becomes busier and more complex, so too do your options as a business. Propeller work across the full gamut of marketing - graphic design, web design, email marketing, social media, public relations and communications, but what we are perhaps best known for is professional web design & development. We've been in the business continuously since 2004 so we've seen a lot of change - the rise of SEO, social media, mobile and responsive design, accessibility and performant web design. Along the way we've seen so many different options and trends in web design come and go its enough to make your head spin. We've seen the rise of offshoring, software as a service (SAAS), 'free' and AI-driven websites, CSS and Javascript frameworks. You name it. We've seen it.

So, where do Propeller sit in the twinkling universe of the web design community?

16 October 2017

Don’t let your Marketing lose its Mojo

I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.

Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base.  We get a website, print brochures, send out emails and network like crazy.

As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!

12 June 2017

Curating your imagery: How pictures can boost your business

They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.

If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.

So how can you do this to build your brand’s following?

05 April 2017

Propeller on Pinterest

I have a confession to make... I'm addicted to Pinterest!  All those pretty pictures, all that inspiration to design, illustrate, exercise, go to Morocco and make paleo muffins! 

24 October 2016

Make Your Data Dazzling with an Infographic

Looking for a better way to get your point across? An Infographic could be the answer…

It seems almost everyone is facebooking or tweeting a cool infographic these days, their rise in popularity throughout social media and on websites has been meteoric and we’ve had a few people ask us ‘what’s these info-thingy’s?’…

22 May 2013

Grow your audience with PropellerMail

Make it easy for people to join your list from your site, Facebook, or your iPad. There are now more options than ever to grow your subscriber lists with PropellerMail.

21 May 2013

Memberships & Affiliates