Marketing

Documents they’ll want to read

You've spent countless hours collating the information, hassling accounts for the figures, and perfecting the Chairman's address, but Microsoft Word just isn't providing the degree of polish you're striving for. 

Large documents such as annual reports, process documents and prospectuses can be a fantastic opportunity to showcase and celebrate your company's achievements, yet many end up lifeless documents that are frankly, under appreciated.  

Here at Propeller we specialise in bringing these documents to life - creating thoughtful designs that are beautiful to look at and a pleasure to read, rendering important data in an easily digestible format.  

05 August 2021

When the Going Gets Tough - The Tough Get Marketing!

Every business has its ups and downs. Some are controlled by the economy, others by a myriad of other reasons.

The dilemma we face when times are harder, is how we continue to market our products or services without the financial resources of the "good" times? Some companies reduce their staff, others slash their marketing budgets, many choose to do both. So what’s left?

23 March 2020

Nazarene Theological College - Branding and Website

Propeller recently collaborated with Sustainable Marketing Services Australia to produce a new brand and website for the Nazarene Theological College.

The result is a fresh and vibrant brand mark that reflects the NTC's diverse student community and flexible study options.

08 November 2019

Why you shouldn’t DIY your Graphic Design

Why do you need to hire a professional graphic designer when you can use your trusty computer, or an online template to create your own marketing materials? Here's seven good reasons why you're better to hire a professional...

15 January 2019

Taking RedFest To The Next Level

In an earlier article I took a trip down memory lane recounting Propeller's almost 10 year partnership with RedFest. Today I'm going to look more specifically at how Propeller took Redfest's marketing and communications to the next level in 2017!

31 October 2017

Who Do You Trust To Create Your Online Presence?

As the web design & development space becomes busier and more complex, so too do your options as a business. Propeller work across the full gamut of marketing - graphic design, web design, email marketing, social media, public relations and communications, but what we are perhaps best known for is professional web design & development. We've been in the business continuously since 2004 so we've seen a lot of change - the rise of SEO, social media, mobile and responsive design, accessibility and performant web design. Along the way we've seen so many different options and trends in web design come and go its enough to make your head spin. We've seen the rise of offshoring, software as a service (SAAS), 'free' and AI-driven websites, CSS and Javascript frameworks. You name it. We've seen it.

So, where do Propeller sit in the twinkling universe of the web design community?

16 October 2017

Don’t let your Marketing lose its Mojo

I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.

Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base.  We get a website, print brochures, send out emails and network like crazy.

As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!

12 June 2017

Curating your imagery: How pictures can boost your business

They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.

If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.

So how can you do this to build your brand’s following?

05 April 2017

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