Blog

Don’t let your Marketing lose its Mojo

I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.

Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base.  We get a website, print brochures, send out emails and network like crazy.

As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!

12 June 2017

Vocal Manoeuvres Academy

Propeller are delighted to present a new website for Vocal Manoeuvres Academy.

The Vocal Manoeuvres Academy is the ‘go-to’ Academy for vocal soloists, singers and choristers of all levels who wish to participate at a peak performance level of vocal and choral ensemble training, coaching and conditioning. Members of the Vocal Manoeuvres Academy perform in a wide range of unique and innovative events including the Brisbane Lord Mayor's Christmas Carols, Government and sporting events, and are consultants to the Creative Generation State Schools Onstage program.

25 May 2017

Curating your imagery: How pictures can boost your business

They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.

If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.

So how can you do this to build your brand’s following?

05 April 2017

The Deaf Society

Over the last four months, Propeller have given the Deaf Society website a major overhaul and redesign. Propeller first launched the Deaf Society's ExpressionEngine-based website in April 2013. Over the past couple of years the website has undergone many changes and incremental updates but the web has changed considerably, with mobile and tablet use now outstripping desktop visitors, Google's ranking algorithms pivoting towards quality content and speed and, with the introduction of the NDIS, the Deaf Society's content focus has shifted dramatically. It was time for some new clothes…

22 March 2017

The Need For Speed

I feel the need. The need for speed!

Whilst its something we all notice when visiting and using websites, speed isnt usually something that clients attribute to SEO and page ranking. The reality is that in the mobile age speed is one of the most critical factors involved in where your website is likely to end up in Google's search algorithm.

16 March 2017

Occulture

The brainchild of Lisa Engeman, Occulture is a collaboration of friends and artisans transferring ancient stories and knowledge into contemporary statement jewellery. Occulture are working with the Warlukurlangu people of the Yuendumu region of the central Australian desert, with Gamilaraay woman, Arkeria Rose Armstrong, and through to a lineage of well known and respected artists from Utopia and Yuelumu country, including Raymond Walters Japanangka.

09 March 2017

Boost your Google ranking with HTTPS (SSL)

Google studies show that visitors do not consider the absence of a “secure” icon as a warning, even though they absolutely should! Which is why Google is taking the extra step to warn Chrome users (Google's proprietary web browser used by more than 55% of internet users) when they're about to enter their sensitive information into a website that is not secure.

27 February 2017

A Quality Propeller Website Is Within Your Reach!

There’s a saying that goes ‘You can have it good, fast or cheap… pick two!’  This is particularly true for websites – until now! 

Propeller have teamed up with Atlanta based Fly Media Productions to produce PAPR themes, a new product that delivers big in terms of quality of build, speed of delivery at a great price which means you CAN have a fantastic new website, built by experienced hands that won’t break the bank… and the best bit?

You can be up and running within two weeks! 

30 January 2017

Partner Focus - Exact Print

Propeller have been in the marketing business for well over a decade and prior to that, both myself and Renée worked in sales and public relations and have sat on the opposite side of the desk.

If there's one thing we learned in over 40 years of combined experience of working with marketing collateral is that your choice of printer is absolutely critical. Without further ado, allow me to present Farzad Shabrokh of Exact Print.

11 January 2017

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