The Vocal Manoeuvres Academy (VMA), are the 'go-to' academy for singers of all levels who want a peak level of vocal and choral ensemble training, coaching and conditioning. The academy offers private tuition, a range of professional choral ensembles, workshops, and professional performance and development opportunities for students of all ages. Today we're looking at how we work with them to promote their achievements and maintain constant engagement with their target audience...21 November 2017
In an earlier article I took a trip down memory lane recounting Propeller's almost 10 year partnership with RedFest. Today I'm going to look more specifically at how Propeller took Redfest's marketing and communications to the next level in 2017!31 October 2017
Its that time of year again when I (mostly) take a pause from writing HTML/CSS and don my publishing/content editor hat for RedFest (or the Redland Spring Festival for non-locals).19 July 2017
I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.
Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base. We get a website, print brochures, send out emails and network like crazy.
As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!12 June 2017
They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.
If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.
So how can you do this to build your brand’s following?05 April 2017
I have a confession to make... I'm addicted to Pinterest! All those pretty pictures, all that inspiration to design, illustrate, exercise, go to Morocco and make paleo muffins!24 October 2016
A few years ago I attended a breakfast networking meeting in which the guest speaker, a ‘Social Media Specialist’ helpfully informed the audience that ‘if your business isn’t on Facebook you’ll cease to exist’. Hyperbole much? He then went on to explain that people would do well to ‘stop wasting money’ on their own web presence as Facebook is ‘where it at’.26 March 2014