Business

Getting Vocal about the Vocal Manoeuvres Academy

The Vocal Manoeuvres Academy (VMA), are the 'go-to' academy for singers of all levels who want a peak level of vocal and choral ensemble training, coaching and conditioning.  The academy offers private tuition, a range of professional choral ensembles, workshops, and professional performance and development opportunities for students of all ages. Today we're looking at how we work with them to promote their achievements and maintain constant engagement with their target audience...

21 November 2017

Who Do You Trust To Create Your Online Presence?

As the web design & development space becomes busier and more complex, so too do your options as a business. Propeller work across the full gamut of marketing - graphic design, web design, email marketing, social media, public relations and communications, but what we are perhaps best known for is professional web design & development. We've been in the business continuously since 2004 so we've seen a lot of change - the rise of SEO, social media, mobile and responsive design, accessibility and performant web design. Along the way we've seen so many different options and trends in web design come and go its enough to make your head spin. We've seen the rise of offshoring, software as a service (SAAS), 'free' and AI-driven websites, CSS and Javascript frameworks. You name it. We've seen it.

So, where do Propeller sit in the twinkling universe of the web design community?

16 October 2017

Don’t let your Marketing lose its Mojo

I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.

Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base.  We get a website, print brochures, send out emails and network like crazy.

As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!

12 June 2017

Partner Focus - Exact Print

Propeller have been in the marketing business for well over a decade and prior to that, both myself and Renée worked in sales and public relations and have sat on the opposite side of the desk.

If there's one thing we learned in over 40 years of combined experience of working with marketing collateral is that your choice of printer is absolutely critical. Without further ado, allow me to present Farzad Shabrokh of Exact Print.

11 January 2017

Propeller Going Green

As any digital business will tell you, one of the largest overheads to contend with is power. In addition to lighting and heating or cooling online businesses are typically running desktops and multiple screens, laptops, portable devices, routers, switches, backup drives and of course in our case, an espresso machine and grinder : )

21 November 2016

Annual Reports -€“ Crunching numbers can be beautiful

Annual Report’ sounds boring right? But it shouldn‘€™t be! Annual reports are important for presenting information to a company‘€™s investors and having a professionally designed annual report will increase the likelihood of it being read and taken seriously.

17 April 2013

Great article from Andy Rutledge on RFP’s

Andy Rutledge has written a great article – The Trouble with RFP’s in which he points out the shortcomings of submitting to RFP’s for freelancers and other web professionals. The article is written mainly for people looking to hire web professionals and is an excellent read not only in that it explains the shortcomings of hiring by RFP but also offers some sound advice on finding and hiring the right people for your job.

01 September 2009

The Man who said ‘no’ to Wal-Mart

“What struck Jim Wier first, as he entered the Wal-Mart vice president’s office, was the seating area for visitors. “It was just some lawn chairs that some other peddler had left behind as samples.” The vice president’s office was furnished with a folding lawn chair and a chaise lounge.”

31 December 2008

The Business Case for Web Standards

As a web standards compliant developer we at Propeller can outline numerous major advantages in building websites which are compliant to current web standards. Accessibility, Search Engine Optimisation, Ease of Expansion and Future Proofing to name but a few. There are a whole host of business benefits in using web standards though if our client doesn’t understand the technology or the basis for the arguments, it can be a difficult message to communicate.

20 June 2007

Memberships & Affiliates