The Vocal Manoeuvres Academy (VMA), are the 'go-to' academy for singers of all levels who want a peak level of vocal and choral ensemble training, coaching and conditioning. The academy offers private tuition, a range of professional choral ensembles, workshops, and professional performance and development opportunities for students of all ages. Today we're looking at how we work with them to promote their achievements and maintain constant engagement with their target audience...21 November 2017
In an earlier article I took a trip down memory lane recounting Propeller's almost 10 year partnership with RedFest. Today I'm going to look more specifically at how Propeller took Redfest's marketing and communications to the next level in 2017!31 October 2017
Its that time of year again when I (mostly) take a pause from writing HTML/CSS and don my publishing/content editor hat for RedFest (or the Redland Spring Festival for non-locals).19 July 2017
I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.
Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base. We get a website, print brochures, send out emails and network like crazy.
As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!12 June 2017
They say a picture says 1000 words and in our visually saturated world, there’s never been a truer statement.
If you’ve ever flicked through your social media feeds and come across an image that really resonates with you, and then clicked through to the account and scrolled and scrolled through all their imagery and messaging, you’ve found an example of good image curation.
So how can you do this to build your brand’s following?05 April 2017
Propeller have been in the marketing business for well over a decade and prior to that, both myself and Renée worked in sales and public relations and have sat on the opposite side of the desk.
If there's one thing we learned in over 40 years of combined experience of working with marketing collateral is that your choice of printer is absolutely critical. Without further ado, allow me to present Farzad Shabrokh of Exact Print.11 January 2017
Richmond Fellowship Queensland are a community-owned organisation that supports people facing mental health challenges and social disadvantage. This year Propeller were delighted to have the opportunity to work on RFQ's annual report.06 December 2013
Looking for a better way to get your point across? An Infographic could be the answer…
It seems almost everyone is facebooking or tweeting a cool infographic these days, their rise in popularity throughout social media and on websites has been meteoric and weâve had a few people ask us ‘what’s these info-thingy’s?’…22 May 2013
Annual Report’ sounds boring right? But it shouldn‘t be! Annual reports are important for presenting information to a company‘s investors and having a professionally designed annual report will increase the likelihood of it being read and taken seriously.17 April 2013
All businesses, no matter what they make or sell, should recognize the power and financial value of good design.10 May 2012