Marketing

Welcome to the Era of Design

All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

10 May 2012

Marketing and ROI

eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.

25 July 2007

The Viral Marketing Effect

e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.

11 July 2007

Email Newsletters Are the Preferred Information Source for Small and Medium Businesses

If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.

According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.

08 June 2007

When the Going Gets Tough -€“ The Tough Get Marketing!

Every business has its ups and downs. Some are controlled by the economy, others by a myriad of other reasons.

The dilemma we face when times are harder, is how we continue to market our products or services without the financial resources of the "good" times? Some companies reduce their staff, others slash their marketing budgets, many choose to do both. So what’s left?

30 August 2006

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