I have a cold... one of those horrid little jobs that makes your head feel like it's full of cotton wool and sawdust. I realise I've succumbed because I've let myself get run down and have let the healthy habits (like going to the gym and eating those superfood salads) slide in favour of grabbing a quick bite of whatever and slobbing in front of the TV at the end of a busy day. In short, I've been prioritising other things to the detriment of my health, I've lost my mojo and now it's slowing me down.
Why am I telling you this? As I reflect on it, I realise that it is a good metaphor for what often happens with our business marketing... We start a new venture, or decide to revive our business and over the first few months spend most of our time building a solid client base. We get a website, print brochures, send out emails and network like crazy.
As business grows, a shift takes place. Time once spent marketing is now devoted to servicing clients and closing deals. Spending time on marketing becomes a chore, the marketing loses its mojo and gets sick!12 June 2017