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From Marketing Vox News-

“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.

A report recently published by The Direct Marketing Association's Email Experience Council found that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent.

eMarketer reports that direct mail and e-mail had the highest return on investment of any target marketing method in 2006, according to Harte-Hanks’ “Target Marketing Priorities Analysis: 2007 Key Trends” study.

Matthew Patterson raises an interesting point today in his article How far does permission stretch regarding the boundaries of what you could or should expect to send people who provide you with permission to email them.

If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.

According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.