With the re-launch of propellerglobal.com, Propeller have introduced major changes to the way we pitch, sell and operate our PropellerMail professional html email marketing service, providing a more streamlined application and payment process. Clients can now join for freeâ¦02 June 2009
PropellerMail HTML email templates are tested across a wide range of email clients prior to use but you may like to check your campaigns to see how they perform prior to sending01 May 2009
More popular than search, display or online video.
Major marketers worldwide use e-mail in their campaigns, according to The McKinsey Quarterly.
From Marketing Vox News-
“Email marketing has surpassed direct mail for the first time in the UK, according to a report by DMA’s Email Marketing Council.24 August 2007
A report recently published by The Direct Marketing Association's Email Experience Council found that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent.02 August 2007
Matthew Patterson raises an interesting point today in his article How far does permission stretch regarding the boundaries of what you could or should expect to send people who provide you with permission to email them.19 June 2007
If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.
According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.08 June 2007