Propeller were recently commissioned to create a logo for Cruise Lovers, a newly established travel company with experienced professionals that specialises solely in providing cruise holidays.
Cruise Lovers target market comprise of a large cross section of retired/semi-retired people, families, special interest groups (such as sporting groups) and businesses seeking incentive packages. The brief was to create a logo that would suggest a solid, reliable, trustworthy company and would appeal to all sectors of the target market.
With this in mind we created three initial concepts for consideration. The customer commented that while he liked the first concept with it’s vibrant, nostalgic feel, it might not convey the angles of trust, experience and reliability enough and so he preferred the second concept which was cleaner and a little more corporate.
After a few text style variations, the final logo was launched and we produced business cards, letterheads and with compliments slips utilising the new logo and elements to create the Cruise Lovers image.