Propeller were recently commissioned to produce a new catalogue for local food manufacturers Euronatural. The brief was to update the look from the previous catalogue and create a clean, contemporary design.
The great part about this job was that Euronatural had professional photography taken of their products that were displayed beautifully by a professional food stylist.
By working in concert with the photographer and stylist, we were able to ensure that the styling, imagery and layout fitted with the brief and the initial concept.
As a nice finishing touch, the cover was printed with a gloss varnish over the cakes and the company logo, while the rest of the cover remained in a matt finish. This made the cakes stand out beautifully.
All in all it was a great collaborative effort, between us as designers, the photographer, food stylist and printer producing a fabulous result that is sure to have mouths watering!