Never let an ad agency near your website

18 April 2008

By Gerry McGovern

The average advertising agency fundamentally doesn't get the Web. Saatchi & Saatchi, BBDO Worldwide, J. Walter Thompson and Ogilvy are great advertising agencies. When it comes to managing their own websites, however, they are rank amateurs. They bring their print and TV thinking to the Web with embarrassing results.

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