Propeller worked with Melanie to fully re-develop her website as well as her email newsletters and print collateral for Into Harmony Health Services. In overhauling all of her marketing collateral Melanie didn’t want to apportion a large portion of her budget to her website at this time and also wanted to replace her old website quickly.
Taking these priorities into account we recommended the Shopify e-commerce platform and a quality paid theme as a starting point from which we could generally customise the store to suit Into Harmony’s existing style. Propeller have been developing online stores for Shopify since 2006 though up until now working only on fully custom designed & developed themes for individual businesses. We assisted Melanie in choosing the beautiful Providence theme by Empyre
Out of the box the Providence theme is fully responsive, re-flowing for viewing on tablets and mobile devices, includes AJAX add-to-cart functionality and incorporates a homepage slideshow which can carry banners and Vimeo-embedded video. Leveraging Shopify’s theme settings, we were able to re-configure the themes colour scheme, add background and feature images as well as Into Harmony’s logo and other touches unique to Melanie’s business. We also designed some custom banners and feature navigation images. Product information and other content was ported from Melanie’s existing website and we migrated data from her Constant Contact newsletters to her new blog. We also integrated a PropellerMail subscribe form.
Working with the Providence theme wasn’t remotely the troublesome process we had expected it to be and found support from Empyre to be prompt and helpful. In configuring Shopify, customising the theme and migrating content to launch was accomplished in under a week as opposed to the weeks to months involved in a custom design & build project.
The key to working within the constraints of a paid theme is being clear about what is and wasn’t possible up-front. Although there is a large degree of flexibility built into this theme in particular, in general terms what you see is what you get. Obviously working within the constraints of a theme or template isn’t the best solution for everyone and we will continue to work with clients to design and build online stores from scratch as before but where budget or time doesn’t allow for custom design and development, working with a quality paid theme as a starting point is a good solution.