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When the Going Gets Tough -€“ The Tough Get Marketing!

Every business has its ups and downs. Some are controlled by the economy, others by a myriad of other reasons.

The dilemma we face when times are harder, is how we continue to market our products or services without the financial resources of the "good" times? Some companies reduce their staff, others slash their marketing budgets, many choose to do both. So what’s left?

30 August 2006

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