e-marketer reports that of all word-of-mouth (WOM) tactics, viral marketing has probably drawn the most attention from marketers. And they have lofty goals for it. According to a 2006 study by JupiterResearch, cited in Internet Retailer, the biggest goal of viral marketers was to increase brand awareness (71%). Half also expected to drive online sales, and 44% hoped to drive offline sales.11 July 2007
In response to some interesting demographics emerging from the 2007 A List Apart Web Design Survey, Jeffrey Zeldman calls for dedicated Web Divisions in business. Its a sad reality that most companies large enough to have either I.T. or Marketing departments tend to let them loose on the company’s website with oft ordinary results.03 July 2007
As a web standards compliant developer we at Propeller can outline numerous major advantages in building websites which are compliant to current web standards. Accessibility, Search Engine Optimisation, Ease of Expansion and Future Proofing to name but a few. There are a whole host of business benefits in using web standards though if our client doesn’t understand the technology or the basis for the arguments, it can be a difficult message to communicate.20 June 2007
Matthew Patterson raises an interesting point today in his article How far does permission stretch regarding the boundaries of what you could or should expect to send people who provide you with permission to email them.19 June 2007
For many small businesses there comes a point when you have to decide; employ or outsource? For some businesses outsourcing may not be an option. In a lot of instances, particularly with the small to medium sector, proprietors may never have had the experience of interviewing and hiring employees. How you proceed at this juncture can make or break a small business.18 June 2007
If you are targeting small to medium businesses, a recent survey entitled Optimizing Email Newsletters for Small/Medium Businesses has some useful information for you.
According to the study of over 300 executives, email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance. A weekly or monthly newsletter was the preferred frequency, and ‘how to’ and product information the top content areas requested.08 June 2007
Shopify was unleashed onto the web on 2 June 2006 and has since rocketed to the top of the tree for e-commerce applications, winning a ‘Web 2.0’ award in the business category and is shortlisted in the ‘Webware 100, 2007’ awards in the Productivity category. Shopify was also mentioned in this recent article in Time Magazine.02 June 2007
As part of Propeller’s ongoing commitment to the community and environment, we undertake a select number of projects on a pro-bono basis. The Australian Marine Conservation Society is an independent, not-for-profit organisation who act as “a voice for Australia’s coasts and oceans”, and work with local communities to protect ocean life and the habitats they call home.30 May 2007
Every business has its ups and downs. Some are controlled by the economy, others by a myriad of other reasons.
The dilemma we face when times are harder, is how we continue to market our products or services without the financial resources of the "good" times? Some companies reduce their staff, others slash their marketing budgets, many choose to do both. So what’s left?30 August 2006